From Runways to Records with Jayden Pyram

Interviewer: Let’s start at the beginning. How did Jayden first get into modeling?

Eddy Pyram: I had a showroom on Delancey Street when Jayden was about seven years old. One day there was a shoot happening for an editorial, and a photographer noticed Jayden outside. He asked if he could take a few photos because Jayden stood out. Those images circulated, an agency reached out, and that’s how he got signed. His first real test shoot was for Uniqlo, and after that, things moved very quickly.

Interviewer: What agency signed him?

Eddy Pyram: Generation Models, then
Zuri Model Agency.

Interviewer: Jayden is 19 now. What has his modeling career looked like from childhood
to now?

Eddy Pyram: From ages seven to eight, it was mostly print work. As he grew, his exposure
expanded—brands like JCPenney and Nordstrom. But the real shift happened Ralph Lauren personally brought out Jayden at his 50th anniversary show. That campaign gave him worldwide recognition. After that, he started booking runway shows—Opening Ceremony, Diesel Kids—and Ralph Lauren personally selected him to walk. He worked
consistently until around fifteen or sixteen.

Kids’ modeling usually has a height cutoff around 5’1”, and Jayden was already closer to 5’4”, but his look was strong enough that brands kept him on. When he aged out of kids’ modeling, he moved into athletic and lifestyle work with brands likeNike and Puma.

At the same time, he became an early influencer without trying to be one. Brands like Stüssy, Aimé Leon Dore, and even Chrome Hearts would send him pieces just for him to shoot and wear.

Interviewer: When was the first time he traveled overseas for fashion?

Eddy Pyram: Japan was the first trip—he was booked for a presentation. After that came Korea for Kappa, and then London Fashion Week twice
 in a row.

Interviewer: How old was he at that point?

Eddy Pyram: When we went to Japan, he was about eleven or twelve years old. That was around 2018 or 2019.

Interviewer: Music feels like a natural evolution for him. How did that transition happen?

Eddy Pyram: Music was always there. One of my first boutiques was in Harlem, before A$AP really broke through. Members of A$AP Mob  used to come by, and they noticed Jayden when he was very young—four or five years old.

I remember asking Jayden what he wanted for his birthday when he was four, and he said he wanted grills. I thought he was joking. But we went into a jewelry store just to entertain the idea, and the jeweler said, “Let’s test it. If it fits, we’ll sponsor it.” It worked.

Once A$AP saw him with the grills—right when “Peso” dropped—they invited him on stage. A$AP Ferg even asked if Jayden could appear in a video. After that, there was no turning back. He started writing his own songs, blending fashion and music with that same downtown New York energy.

Interviewer: What was his first official step into music?

Eddy Pyram: His first song was called “Susie Susie.” He recorded a few tracks and we posted them on social media just to see what would happen. That led to him performing at VFILES through Def Jam. Noah Sheer, who represents Roc Nation, invited us.

At twelve years old, Jayden performed in the Roc Nation building. There was almost a distribution deal, but a middle party misrepresented things. Roc Nation wanted Jayden—but that situation didn’t materialize the way it should have.

Interviewer: Despite that, he’s still shared stages with major artists.

Eddy Pyram: Yes. He’s opened for Fetty Wap and performed alongside artists like Sheck Wes, 2 Chainz, and Lil Yachty. He’s always moved naturally between fashion, music, and culture—it’s never felt forced.

Interviewer: Where does his music stand now?

Eddy Pyram: He has multiple singles ready and enough material for an EP or album. But today’s music landscape is different. You need to build momentum and consistency. Even if you’re known in another world, music always requires its own foundation. That said, people see his potential. We introduced his work to JBL, and they immediately connected with it.

Interviewer: How did the JBL collaboration come together?

Eddy Pyram: We shared his music and visuals with them, and they suggested doing a video release together. We explained that the video is an homage to A$AP Rocky’s “Peso,” which they really appreciated.

After seeing it, JBL offered us a date during Fashion Week. The release will be paired with a presentation alongside the brand NYRVA, with the event hosted at JBL.

Interviewer: It feels like everything he’s done has been layered—fashion, culture, music.

Eddie Pyram: That’s exactly it. Nothing about Jayden’s journey has been manufactured. Each phase built naturally into the next.