Turning Pain Into Purpose: How Bobbi Jo is Building a Media Empire From the Ground Up.

We caught up with serial entrepreneur, model, author, and fellow magazine platform publisher Bobbi Jo Kitchen to discuss her story of entrepreneurship.

NLM: Tell us about yourself and Eye Get Money Enterprise LLC.

Bobbi Jo: My name is Bobbi Jo Kitchen, and I’m the Founder and CEO of Eye Get Money Enterprise LLC. I’m also the Publisher of FEIN Magazine, which stands for Future Entrepreneurs In Networking, and SILK Magazine, which celebrates freedom of expression through fashion, entertainment, music, beauty, culture, and the arts.

Eye Get Money Enterprise is much more than a publishing company. We’re a media, branding, production, and networking company built around one mission: creating opportunities for other people.

Whether it’s through magazine features, celebrity interviews, entrepreneur spotlights, event coverage, media production, or strategic partnerships, our goal is always the same—to give people a platform to tell their stories, expand their brand, and create meaningful opportunities.

Recently, we released Issue #5 of both FEIN Magazine and SILK Magazine while simultaneously launching our digital subscription platforms, allowing readers to subscribe to either publication for just $5.99 per month.

We’re also proud Media Partners with Digiwaxx through New Music Wednesdays, where we’ll continue producing celebrity interviews, entrepreneur spotlights, artist features, and exclusive entertainment coverage.

Everything we’re building is centered around creating opportunities and leaving the door open for the next person.

NLM: You’re definitely ambitious, what inspired you to become an entrepreneur?

Bobbi Jo: Entrepreneurship started long before I ever owned a business.

My mother, Georgette, was an incredible woman. She was a hardworking single mother who always worked two jobs while also running businesses of her own. She taught me what discipline looked like. She taught me that if you wanted something, you worked for it. Watching her became the foundation of my work ethic.

As my childhood unfolded, things became difficult. It all began when I entered a foster care system that ultimately failed me.

That’s where my life changed.

I fell through the cracks of a broken system and moved from foster home to foster home, where I experienced instability, neglect, and abuse. Those experiences forced me to grow up much faster than any child ever should.

Later in life, I struggled with addiction, but recovery taught me accountability, healing, and purpose. Looking back, I realize each chapter prepared me for the next.

My mother gave me resilience. Foster care taught me survival. Recovery gave me purpose. Together, those experiences shaped the woman and entrepreneur I am today.

NLM: How has your entrepreneurial journey evolved over the years?

Bobbi Jo: Eye Get Money Enterprise is actually the third business I’ve built.

In 2014, I launched a modeling agency that grew to over 200 signed models, with approximately 80 models actively rotating through events, promotions, and opportunities. After that, I built a rental business, which taught me operations, customer service, organization, and how to scale a business.

Today, Eye Get Money Enterprise LLC is by far the largest, most challenging, and most complicated company I’ve ever built—but it’s also the most rewarding.

It combines publishing, production, branding, media, networking, education, community outreach, and entrepreneurship under one company.

People sometimes laugh when I say this, but I honestly think my first real addiction today is work – I’m a workaholic. However, building businesses, creating opportunities, and helping other people succeed has become my happy place.

NLM: You’ve worked alongside some incredible people throughout your career. How did those experiences shape you?

Bobbi Jo: One of the greatest blessings of my career has been learning from people who operate at the highest level of their craft.

I was introduced to Spike Lee by Mike Ellis while I was studying for my college classes in between scenes. Mike noticed my work ethic before anything else and gave me an opportunity as a Production Assistant.

Over the next eight years, Spike continued giving me opportunities, eventually moving me from behind the camera to appearing in front of it, which ultimately led me to becoming a SAG-AFTRA actress.

During that same period, I spent six years working with 50 Cent and his team, where I learned firsthand about branding, preparation, execution, and operating at a high level in the entertainment industry.

For nearly eight years, I modeled for COOGI under Daymond John, founder of FUBU and one of the investors on ABC’s Shark Tank. That experience reinforced the importance of professionalism, consistency, and understanding that every time you represent a company, you’re also representing its reputation.

I also worked with Danessa Myricks before she built one of the most respected beauty brands in the world, collaborated with many of New York City’s leading hair companies, and appeared in Mark Douglas’ The Key of Awesome, where I impersonated Rihanna in a parody that received more than 10 million views on YouTube.

Every one of those experiences taught me something different.

Film taught me preparation.
Music taught me branding. 
Fashion taught me presentation. 
Beauty taught me creativity.
Production taught me teamwork.

When you spend six to eight years around people who have mastered their craft, you naturally begin raising your own standards. That’s something I carry into every business I build today.

NLM: What lessons have stayed with you throughout your career?

Bobbi Jo: The biggest lesson is simple: Never waste an opportunity.

Growing up in foster care taught me that opportunities aren’t guaranteed. When someone believes in me enough to open a door, I believe it’s my responsibility to show up prepared, work hard, respect their time, and earn that opportunity. That mindset has never changed.

One of the greatest lessons I ever learned came while working with Spike Lee.

Every production has challenges. Something will go wrong. The difference between good teams and great teams is how they respond. Stay calm. Communicate. Solve the problem. Move forward.

That’s how I’ve approached every chapter of my life—from entertainment to entrepreneurship—and it’s the same philosophy I bring into Eye Get Money Enterprise LLC every day.

NLM: FEIN Magazine and SILK Magazine have grown tremendously. What inspired you to create two different publications?

Bobbi Jo: Both magazines were created to serve different audiences while staying true to the same mission—creating opportunities for people who deserve to be seen.

FEIN Magazine, which stands for Future Entrepreneurs In Networking, focuses on entrepreneurs, business owners, community leaders, innovators, and individuals who are building something meaningful. It’s about inspiring people through business, leadership, perseverance, and networking.

SILK Magazine is centered around freedom of expression through entertainment, music, fashion, beauty, culture, film, and the arts. It celebrates creative people and gives them a platform to share their stories.

I don’t choose features based on popularity alone. I look for people whose stories can educate, inspire, or motivate someone else. Every issue is carefully curated because I want readers to walk away with something meaningful.

NLM: You recently launched digital subscription platforms for both magazines. Why was that so important?

Bobbi Jo: Launching our digital platforms was one of the biggest milestones in our company’s history.

As we released Issue #5 of both FEIN Magazine and SILK Magazine, we also launched digital subscriptions for both publications for just $5.99 per month.

I wanted readers to have affordable access to the magazines while creating a platform where our interviews, articles, and exclusive content could continue reaching people long after the print edition was released.

Now, the people we feature have the opportunity to be seen in print, online, through our websites, and across our digital platforms.

NLM:You’re now a Media Partner with Digiwaxx. What does this partnership mean for Eye Get Money Enterprise?

Bobbi Jo: We’re incredibly excited to be Media Partners with Digiwaxx through New Music Wednesdays.

This partnership allows us to expand into live media production, celebrity interviews, artist spotlights, entrepreneur features, event coverage, and behind-the-scenes content. Our primary focus will be interviewing celebrity guests while also highlighting artists, entrepreneurs, DJs, producers, executives, business owners, and other people making an impact in the entertainment industry.

One of the things I love most about New Music Wednesdays is that every week brings new opportunities and new relationships. You never know who’s going to walk through the door.

NLM:You recently survived a serious motorcycle accident and another hospitalization shortly afterward. How did those experiences change your perspective?

Bobbi Jo: This has been one of the most emotional seasons of my life.

On May 18th, 2026 I was involved in a serious motorcycle accident that left me with life-changing injuries. Then, on July 3rd, I found myself back in the hospital with another medical emergency.

Physically, it’s been one of the hardest things I’ve ever experienced. Emotionally, something happened that I wasn’t prepared for.

The amount of love I received completely overwhelmed me. The messages… The phone calls… The prayers…The comments. People I hadn’t spoken to in years reached out just to let me know they were praying for me. I’m usually the one encouraging others, so being on the receiving end of that kind of support was something I had never really experienced before.

It reminded me that success isn’t measured only by what you build. It’s also measured by the lives you’ve touched along the way. 

NLM: With all you’ve been through what does success mean to you today?

Bobbi Jo: Success looks very different to me than it did years ago. Today, success isn’t about recognition or followers, it’s about waking up every day knowing that something I created helped someone else move one step closer to their dream.

Whether it’s giving someone their first magazine feature, helping a business gain exposure, introducing people or simply encouraging someone not to give up… That’s success to me.

NLM: What advice would you give to someone who wants to become an entrepreneur?

Bobbi Jo: Start. Stop waiting for everything to be perfect. You’ll never have enough money or experience. Be consistent. Keep learning. Keep improving.

Most importantly, don’t compare your beginning to someone else’s middle because every journey looks different. The people who succeed aren’t always the most talented. They’re usually the ones who refuse to quit.

NLM: What does legacy mean to you?

Bobbi Jo: I don’t want my legacy to simply be that I built a successful company. I want people to remember that I built opportunities. I want Eye Get Money Enterprise, FEIN Magazine, and SILK Magazine to continue opening doors for entrepreneurs, artists, creatives, and people who simply need someone to believe in them.

If my story proves anything, it’s that where you start doesn’t have to determine where you finish.

Connect with Bobbi Jo